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Grow Your Business with Digital Display Advertising

Grow Your Business with Digital Display Advertising

Digital display advertising enables your business to reach potential customers as they browse websites, watch videos online and use mobile apps.

Using various targeting methods, your business’s ads can be set to appear in front of audiences that are more likely to respond to them and become customers.

With their ability to reach receptive audiences and build brand awareness, digital display advertising campaigns can greatly assist in the continued growth of your business.

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15th Annual SIAA Awards: Continuing a Tradition of Excellence

The start of a new year brings with it award season. Nearly every industry has an award program, whether an industry association or a related publication sponsors it. No matter the industry, the recognition of hard work serves as a point of pride and celebration for an organization and its staff. This holds true for Lime Valley and its clients.

Service Industry Advertising Awards

The awards highlighted here are Service Industry Advertising Awards, SIAA. The Service Industry Advertising Awards began in 2003 as a way to recognize the advertising excellence of the service industry. It’s a national competition that honors service industry providers, as opposed to popular consumer awards, for their contribution to marketing and advertising.

This year, more than 525 advertising agencies and 730 institutions submitted over 1,600 entries for consideration. A national panel of judges evaluated and rated entries in 26 categories for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

Lime Valley has won more SIAA Awards than any other agency in Minnesota.

Over the last 14 years, Lime Valley has garnered 71 SIAA awards, more than any other agency in Minnesota. This extraordinary total is comprised of 22 Gold, 14 Silver, 12 Bronze and 23 Merit awards. This year’s eight awards represent a range of product categories from websites to publications and direct mail pieces.

Total Awards Won: 22 Gold, 14 Silver, 12 Bronze, and 23 Merit awards

Lime Valley is excited to highlight its eight award-winning projects and recognize the clients that make them possible.

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Every Website Needs SSL

Every Website Should Have SSL

2017 was a huge year for website encryption. At the beginning of the year, roughly 46% of all websites on the Internet were encrypted with a Secure Socket Layer (SSL). That percentage has leapt to over 60% since September and continues to increase every day (source: Firefox Telemetry). This increase is not by accident but by design.

Numerous highly influential companies, including Google and Mozilla (FireFox), have made website encryption a priority. Specifically, they’re pushing for more sites to use SSL, a security protocol that provides privacy and data integrity to communications sent over a network
(in this case, the Internet).

How SSL Benefits Websites and Their Visitors

The obvious reason for protecting a website’s information is to keep it away from unauthorized users. But implementing SSL on a website has many other benefits, such as:

  • Increases site speed (allows for use of HTTPS/2, a new network protocol)
  • Helps prevent website hacks, stolen passwords and theft of other important information
  • Provides site visitors with peace of mind, building brand trust and loyalty

No Excuses: Now is the Time to Upgrade to SSL

In the past, sites often wouldn’t bother purchasing SSL because it was difficult and costly to install. Not so anymore. Recent advancements in technology have made installation much quicker and, if a web host supports Let’s Encrypt, the certificate itself is now free, automated, and open. There’s no longer an excuse for a website not to be secure! In fact, the new standard for building websites is to automatically enable SSL instead of installing it later.

Knowing If SSL is Needed, or If It’s Already There

A quick way to discover if a site is secure is to check its website address (URL). All URL’s start with “http,” but if the site is secure, the URL will start with “https” – note the “s”. Additionally, a green lock should be visible to the left of the address bar. If there’s no green lock, then it’s time to get an SSL!

Brian Maciej during speech at Bemidji State University, MN.

Brian Maciej received the Outstanding Alumni Award from Bemidji State University

Congratulations to Lime Valley’s own Brian Maciej on receiving the Outstanding Alumni Award from Bemidji State University (BSU). Brian was recognized last weekend at the BSU Alumni & Foundation Honors Gala, along with three other BSU graduates. The event filled weekend also included recognition at halftime during the BSU homecoming football game on Saturday with University President Faith Hensrud. Congratulations Brian on a well-deserved award!

Photo courtesy of Bemidji State University.

Casey Christenson, Art Director

Lime Valley Advertising Promotes Casey Christenson to Art Director

MANKATO, Minn. – Lime Valley Advertising, Inc. has announced the promotion of Casey Christenson to Art Director. Christenson will direct Lime Valley’s creative design efforts in all areas including print, multimedia and web. In addition to his regular design duties, he serves as a mentor and collaborator for new staff and student interns at the agency.

“Casey’s talents and technical abilities combined with his leadership skills will help drive the agency’s creative direction, while helping to maintain our high standards of quality,” said Brian Maciej, President of Lime Valley.

Christenson joined the company in 2008 as a Graphic Designer and was promoted to Associate Art Director in 2010. He earned a BFA in graphic design from Minnesota State University, Mankato in 2007. He is a graduate of the Greater Mankato Growth (GMG) Leadership Institute and a member of the GMG Young Professionals program. A Freeborn, MN native, Christenson graduated from United South Central High School.

Lime Valley is a full-service advertising agency that works with manufacturers, businesses, educational institutions and civic organizations to provide creative, intelligent advertising and marketing communications services.