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Casey Christenson, Art Director

Lime Valley Advertising Promotes Casey Christenson to Art Director

MANKATO, Minn. – Lime Valley Advertising, Inc. has announced the promotion of Casey Christenson to Art Director. Christenson will direct Lime Valley’s creative design efforts in all areas including print, multimedia and web. In addition to his regular design duties, he serves as a mentor and collaborator for new staff and student interns at the agency.

“Casey’s talents and technical abilities combined with his leadership skills will help drive the agency’s creative direction, while helping to maintain our high standards of quality,” said Brian Maciej, President of Lime Valley.

Christenson joined the company in 2008 as a Graphic Designer and was promoted to Associate Art Director in 2010. He earned a BFA in graphic design from Minnesota State University, Mankato in 2007. He is a graduate of the Greater Mankato Growth (GMG) Leadership Institute and a member of the GMG Young Professionals program. A Freeborn, MN native, Christenson graduated from United South Central High School.


Lime Valley is a full-service advertising agency that works with manufacturers, businesses, educational institutions and civic organizations to provide creative, intelligent advertising and marketing communications services.

14th Annual SIAA Awards: “And the Award Goes to… the Customer!”

SIAA Award Winner GraphicAlmost every industry has some sort of recognized award program, whether it’s sponsored by an industry association or a related industry publication. Receiving recognition for hard, thoughtful work can serve as a reward for employees, creating a sense of pride and ownership among staff. Awards also help companies in attracting quality employees, a task that is becoming more important all the time.

For Lime Valley, awards provide many of those same opportunities. On an internal level, awards season is a way to recognize the talents and creativity of designers, programmers, developers and copywriters. But on a more global level, receiving awards provides an opportunity to reflect on a successful project and celebrate with the customer.

Without the customer, there is no project and no award.

These awards are shared with the customer in a way that they can use them as promotional tools, celebrate with their staff and realize the value of their efforts in the marketing communications process.

The awards highlighted in this issue of Storyboard are Service Industry Advertising Awards (SIAA). The Service Industry Advertising Awards began in 2003 as a way to recognize the advertising excellence of the service industry. It’s a national competition that honors service industry providers, as opposed to popular consumer awards, for their contribution to marketing and advertising.

This year, over 1,900 entries were received. A national panel of judges evaluated and rated entries in 8 groups and 26 categories for execution, creativity, quality, consumer appeal and overall break through advertising content. The judges awarded 145 Gold Awards, 102 Silver Awards, as well as 74 Bronze Awards.

Lime Valley has won more SIAA Awards than any other agency in Minnesota.

Lime Valley Advertising Office BuildingWith six Service Industry Advertising Awards for communication excellence this year, Lime Valley has garnered a total of 63 SIAA awards, more than any other agency in Minnesota, over the last thirteen years.

Lime Valley has received a total of 18 Gold, 13 Silver, 9 Bronze and 23 Merit awards in the annual SIAA awards competition. The 2016 awards represent a range of project categories from educational services to publications and websites. The willingness and commitment to quality marketing communications on behalf of these customers makes these awards possible.

Total Awards Won: 18 Gold, 13 Silver, 9 Bronze, and 23 Merit awards

Lime Valley is excited to highlight these special projects and recognize the customers that make them possible. So cue the music. The show is about to begin!

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Lime Valley Acquires Web Development Firm VoyaguerWeb

A Growing Company! Lime Valley Acquires Web Development Firm VoyageurWeb

Lime Valley Has Grown!

As of January 3, 2017, the Lime Valley home office welcomed three new staff members as the acquisition of VoyaguerWeb, Mankato, MN became official. Details of the acquisition took several months to iron out, but in the end both parties came away from the deal very pleased and excited about the future.

VoyageurWeb and Lime Valley have had a long history of cooperation and working together, teaming up on projects and on special efforts for area non-profits. In addition, both companies share a strong commitment to education. Through work on various college program boards to continuing internship programs and ultimately hiring students, this belief in education stands out. The familiarity and mutual admiration between the two companies allowed the acquisition process to move forward smoothly.

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Marketing Budget.

3 Tips to Help your Company Through Difficult Financial Times

Don’t Panic! Now is the Time to Advertise & Promote

When the economy flounders and business drops it is easy to go into panic mode and cut spending. Oftentimes the marketing budget is the first to be slashed because it is not seen as integral to the survival of the company. As Henry Ford observed, this makes very little sense.

There are three things you can do that will help you through difficult financial times: stay in front of your customer, sharpen your strategy and utilize an advertising agency with the expertise to help you reach your customers without wasting precious resources.

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NGS Tradeshow Solution LVAI Storyboard Nov 2016

It’s Show Time!: Lime Valley Develops Effective & Economical Tradeshow Solution for New Generation Supplements

A tradeshow booth or display needs to do two main things. First, it needs get the attention of show attendees. Second, it must communicate clearly what exactly a company does. But for New Generation Supplements, it needed to do something else; it needed to be economical and easy to set up.

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Website Documentation Examples

Website Documentation Tips: Dude, Where’s My Domain?

Every website is like a unique snowflake. But, no matter how different each one is, every website on the World Wide Web will always have the following two things: a domain and a host. But do you know where your website’s domain is registered? Where it’s hosted? What about your CMS login information? One of the most essential but often overlooked parts of maintaining a successful website is knowing its ins and outs, and having well-kept website documentation will help you accomplish this.

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