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E-commerce solutions for small businesses during COVID-19.

Lime Valley featured in article, “Chamber explores reopening plans for local businesses”

Lime Valley was recently mentioned in an article by New Ulm’s The Journal newspaper for participating in a video conference geared towards successfully reopening businesses.

The joint conference was a collaboration between the Sleepy Eye Chamber of Commerce and New Ulm Chamber of Commerce.

Lime Valley’s contribution was specific to utilizing an e-commerce website to sell online as a way to mitigate the problem of some customers not yet feeling comfortable visiting physical stores even after the Governor’s Stay at Home order expires.

Read a snippet of the article below:

The video conference also featured a presentation from Lime Valley Advertising president Brian Maciej on E-commerce.

Looft introduced Maciej with some statistics about online sales. E-commerce sales continue to be on the rise. He compared a business’ online presence to GPS. He said years ago every driver had an Atlas in their car, but now everyone has a digital version. Today, nearly all businesses have an online presence and during COVID-19 online business has been vital.

Maciej said the big takeaway from this presentation was “selling online is not just for box stores.” Online sales allow businesses to sell when the physical store is closed or reach a wider customer base. Online sales are also important for customers who cannot physically access the store or do not feel comfortable entering a business yet.

“More retail stores are able to be open, but that doesn’t mean customers are going to flock,” Maciej said. “Maybe they are still a little timid. E-commerce can help with that.”

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siaa award winners

Local Ad Agency Receives Five National Advertising Awards

Lime Valley Advertising, Inc. Mankato, Minn., received five Service Industry Advertising Awards for communication excellence this year. This is the sixteenth year that the SIAA has recognized Lime Valley’s creative accomplishments in advertising.

Over those sixteen years Lime Valley has garnered 83 SIAA awards, more than any other agency in Minnesota.

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Editorial and copywriting services.

Education Through Editorial: Contribution Articles, A Winning Composition

How to Generate Positive Exposure with Contribution Articles

Trade magazines are great sources for obtaining good press relations (PR). Many Lime Valley clients have benefited greatly from this type of exposure. While companies often only focus on solicited or paid-for feature articles, there is another form of editorial that can generate a great deal of positive exposure for businesses.

At Lime Valley it’s referred to as a contribution article. These articles are often assembled by the editorial staff of a particular magazine or a freelance writer on assignment. They usually cover specific topics like an industry trend, a specific method, technique or equipment focus.

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8.2 Storyboard RX For Success

6 Common-Sense Tips for Maintaining Your Website’s Health

Keep the Cobwebs Away, Keep the Customers Coming

Have you ever been to a website that is broken or so out-of-date that you’re unsure if the company is even still around? What impression did it have on you?

A website is like having your front door open to the world 24/7, so keeping it accurate, functioning, and secure is extremely important. Don’t leave money on the table by making a bad first impression. Just like a tangible office building, a website is not something your company can afford to build and forget.

There is not necessarily a “one size fits all” plan for website maintenance. However, there are some basic housekeeping items that every website should have from time to time.

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siaa award winners

Local Ad Agency Receives Seven National Advertising Awards

Lime Valley Advertising, Inc. Mankato, Minn., received seven Service Industry Advertising Awards for communication excellence this year. This is the fifteenth year that the SIAA has recognized Lime Valley’s creative accomplishments in advertising.

Over those fifteen years Lime Valley has garnered 78 SIAA awards, more than any other agency in Minnesota.

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