And the Winners Are…
Lime Valley received three Service Industry Advertising Awards for communication excellence this year. The SIAA is a national competition that honors service industry providers for their contribution to marketing and advertising. In this year’s event, over 1,500 entries from 400 agencies were reviewed for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley has earned more SIAA awards than any other agency in Minnesota.
Google Network: Marketing’s Friendly Big Brother
Featured: Aluma’s GDN campaign was initiated in January 2015 and has had thousands of click-throughs to their website. These days, Internet advertisers seem to know you. With the increasing popularity of advertising campaigns on the Google Network (also known as “AdWords”) and the like, it is no wonder. The Google Network consists of the Search and Display Networks. These tools are an excellent way to create a presence in front of target audiences via the Internet. Costs are incurred on a pay per click basis, and maximum daily budgets can be set or changed at any time during the length of a campaign.
Girl Meets Real World – Commentary by Megan Albright
As one of the youngest (and newest) team members here
The Role of a Marketing Agency in Media Buying: Is Three a Crowd?
With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.
Press On with Press Releases: The Value in Public Relations Opportunities
Sending press releases to media outlets is one of the most common and successful public relations tactics.Even if you have not purchased an ad placement in a magazine, you can gain exposure for your company through press releases. Most publications offer an insight into their editorial content in their media kits each year. In many cases, this acts as an open invitation for press release submissions.
Finding the One: How to Choose the Right Publication for Your Marketing Goals
Choosing publications to advertise in can be challenging. Every industry has more than one option available. Even with an aggressive marketing budget, advertising in all of the available magazines is neither feasible nor wise. So how do you choose the right one? By evaluating several factors – cost, circulation, editorial content, and market research – you can determine the publication that fits best with your marketing goals.
The Exciting World of Advertising – Commentary by Kazuki Okamura
One year ago I would never be able to imagine