15th Annual SIAA Awards: Continuing a Tradition of Excellence
The start of a new year brings with it award season. Nearly every industry has an award program, whether an industry association or a related publication sponsors it. No matter the industry, the recognition of hard work serves as a point of pride and celebration for an organization and its staff. This holds true for Lime Valley and its clients.
Service Industry Advertising AwardsThe awards highlighted here are Service Industry Advertising Awards, SIAA. The Service Industry Advertising Awards began in 2003 as a way to recognize the advertising excellence of the service industry. It’s a national competition that honors service industry providers, as opposed to popular consumer awards, for their contribution to marketing and advertising. This year, more than 525 advertising agencies and 730 institutions submitted over 1,600 entries for consideration. A national panel of judges evaluated and rated entries in 26 categories for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
Over the last 14 years, Lime Valley has garnered 71 SIAA awards, more than any other agency in Minnesota. This extraordinary total is comprised of 22 Gold, 14 Silver, 12 Bronze and 23 Merit awards. This year’s eight awards represent a range of product categories from websites to publications and direct mail pieces. Total Awards Won: 22 Gold, 14 Silver, 12 Bronze, and 23 Merit awards Lime Valley is excited to highlight its eight award-winning projects and recognize the clients that make them possible.
Lime Valley has won more SIAA Awards than any other agency in Minnesota.
Information, Please: The Age of Infographics
Infographics are a newly popular way to communicate static information to an audience. At Lime Valley, infographics are a favorite medium for Associate Art Director Casey Christenson, whose work with Jefferson Lines recently received a Service Industry Advertising Award. In this article he offers some insight into this new age of infographics.
And the Winners Are…
Lime Valley received three Service Industry Advertising Awards for communication excellence this year. The SIAA is a national competition that honors service industry providers for their contribution to marketing and advertising. In this year’s event, over 1,500 entries from 400 agencies were reviewed for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley has earned more SIAA awards than any other agency in Minnesota.