15th Annual SIAA Awards: Continuing a Tradition of Excellence

The start of a new year brings with it award season. Nearly every industry has an award program, whether an industry association or a related publication sponsors it. No matter the industry, the recognition of hard work serves as a point of pride and celebration for an organization and its staff. This holds true for Lime Valley and its clients.

Service Industry Advertising Awards

The awards highlighted here are Service Industry Advertising Awards, SIAA. The Service Industry Advertising Awards began in 2003 as a way to recognize the advertising excellence of the service industry. It’s a national competition that honors service industry providers, as opposed to popular consumer awards, for their contribution to marketing and advertising.

This year, more than 525 advertising agencies and 730 institutions submitted over 1,600 entries for consideration. A national panel of judges evaluated and rated entries in 26 categories for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

Lime Valley has won more SIAA Awards than any other agency in Minnesota.

Over the last 14 years, Lime Valley has garnered 71 SIAA awards, more than any other agency in Minnesota. This extraordinary total is comprised of 22 Gold, 14 Silver, 12 Bronze and 23 Merit awards. This year’s eight awards represent a range of product categories from websites to publications and direct mail pieces.

Total Awards Won: 22 Gold, 14 Silver, 12 Bronze, and 23 Merit awards

Lime Valley is excited to highlight its eight award-winning projects and recognize the clients that make them possible.

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Every Website Needs SSL

Every Website Should Have SSL

2017 was a huge year for website encryption. At the beginning of the year, roughly 46% of all websites on the Internet were encrypted with a Secure Socket Layer (SSL). That percentage has leapt to over 60% since September and continues to increase every day (source: Firefox Telemetry). This increase is not by accident but by design.

Numerous highly influential companies, including Google and Mozilla (FireFox), have made website encryption a priority. Specifically, they’re pushing for more sites to use SSL, a security protocol that provides privacy and data integrity to communications sent over a network
(in this case, the Internet).

How SSL Benefits Websites and Their Visitors

The obvious reason for protecting a website’s information is to keep it away from unauthorized users. But implementing SSL on a website has many other benefits, such as:

  • Increases site speed (allows for use of HTTPS/2, a new network protocol)
  • Helps prevent website hacks, stolen passwords and theft of other important information
  • Provides site visitors with peace of mind, building brand trust and loyalty

No Excuses: Now is the Time to Upgrade to SSL

In the past, sites often wouldn’t bother purchasing SSL because it was difficult and costly to install. Not so anymore. Recent advancements in technology have made installation much quicker and, if a web host supports Let’s Encrypt, the certificate itself is now free, automated, and open. There’s no longer an excuse for a website not to be secure! In fact, the new standard for building websites is to automatically enable SSL instead of installing it later.

Knowing If SSL is Needed, or If It’s Already There

A quick way to discover if a site is secure is to check its website address (URL). All URL’s start with “http,” but if the site is secure, the URL will start with “https” – note the “s”. Additionally, a green lock should be visible to the left of the address bar. If there’s no green lock, then it’s time to get an SSL!

14th Annual SIAA Awards: “And the Award Goes to… the Customer!”

SIAA Award Winner GraphicAlmost every industry has some sort of recognized award program, whether it’s sponsored by an industry association or a related industry publication. Receiving recognition for hard, thoughtful work can serve as a reward for employees, creating a sense of pride and ownership among staff. Awards also help companies in attracting quality employees, a task that is becoming more important all the time.

For Lime Valley, awards provide many of those same opportunities. On an internal level, awards season is a way to recognize the talents and creativity of designers, programmers, developers and copywriters. But on a more global level, receiving awards provides an opportunity to reflect on a successful project and celebrate with the customer.

Without the customer, there is no project and no award.

These awards are shared with the customer in a way that they can use them as promotional tools, celebrate with their staff and realize the value of their efforts in the marketing communications process.

The awards highlighted in this issue of Storyboard are Service Industry Advertising Awards (SIAA). The Service Industry Advertising Awards began in 2003 as a way to recognize the advertising excellence of the service industry. It’s a national competition that honors service industry providers, as opposed to popular consumer awards, for their contribution to marketing and advertising.

This year, over 1,900 entries were received. A national panel of judges evaluated and rated entries in 8 groups and 26 categories for execution, creativity, quality, consumer appeal and overall break through advertising content. The judges awarded 145 Gold Awards, 102 Silver Awards, as well as 74 Bronze Awards.

Lime Valley has won more SIAA Awards than any other agency in Minnesota.

Lime Valley Advertising Office BuildingWith six Service Industry Advertising Awards for communication excellence this year, Lime Valley has garnered a total of 63 SIAA awards, more than any other agency in Minnesota, over the last thirteen years.

Lime Valley has received a total of 18 Gold, 13 Silver, 9 Bronze and 23 Merit awards in the annual SIAA awards competition. The 2016 awards represent a range of project categories from educational services to publications and websites. The willingness and commitment to quality marketing communications on behalf of these customers makes these awards possible.

Total Awards Won: 18 Gold, 13 Silver, 9 Bronze, and 23 Merit awards

Lime Valley is excited to highlight these special projects and recognize the customers that make them possible. So cue the music. The show is about to begin!

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Lime Valley Acquires Web Development Firm VoyaguerWeb

A Growing Company! Lime Valley Acquires Web Development Firm VoyageurWeb

Lime Valley Has Grown!

As of January 3, 2017, the Lime Valley home office welcomed three new staff members as the acquisition of VoyaguerWeb, Mankato, MN became official. Details of the acquisition took several months to iron out, but in the end both parties came away from the deal very pleased and excited about the future.

VoyageurWeb and Lime Valley have had a long history of cooperation and working together, teaming up on projects and on special efforts for area non-profits. In addition, both companies share a strong commitment to education. Through work on various college program boards to continuing internship programs and ultimately hiring students, this belief in education stands out. The familiarity and mutual admiration between the two companies allowed the acquisition process to move forward smoothly.

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Website Documentation Examples

Website Documentation Tips: Dude, Where’s My Domain?

Every website is like a unique snowflake. But, no matter how different each one is, every website on the World Wide Web will always have the following two things: a domain and a host. But do you know where your website’s domain is registered? Where it’s hosted? What about your CMS login information? One of the most essential but often overlooked parts of maintaining a successful website is knowing its ins and outs, and having well-kept website documentation will help you accomplish this.

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Website Redesign: The Dos and Don’ts of SEO!

Whether you’re new to the position and this is your first big marketing project or you’ve endured this exercise several times now, the prospect of a website redesign for a manufacturing company can send shivers down the spine of even the most experienced marketing professional. You know that everyone from the sales department to human resources to engineering is going to have a say in how the website looks, the content it has on it and the way it functions. And that doesn’t necessarily mean that everyone is going to get along or play nice.

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Social media calendar for planning.

Planning Ahead: Creating a Social Media Calendar

Social media, when looked at through the lens of integrated marketing communications, can drive a business’s entire marketing strategy forward.

While reading a social media post may only take a few seconds, writing and planning an effective post takes much more time and thought. A social media calendar is a valuable tool to plan, track, and implement content for any and all social media avenues.

A calendar is more helpful than a list of topics because it allows an organization to visualize how its content will be distributed throughout the year. Key company or industry events, holidays, product release dates, and the like can be duly noted.

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Creating Better Local Search Traffic on Google.

Google My Business: Creating Better Local Search Traffic

Google has a major hold on local search traffic and organic search traffic. Because of this, it is important for a business to have a website and local listing that rank well.

Google My Business improves local search traffic by allowing customers to easily find reliable information about a business, such as open hours, directions, contact and website, on multiple platforms and devices.

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Announcing Lime Valley’s New Website

The staff at Lime Valley is pleased to announce the launch of the newly redesigned Lime Valley website. The fully responsive site is modern, intuitive, and a better representation of the agency and its clientele.

From a creative standpoint, the goal of the new website is to clearly reflect the culture, work ethic, and collective talent at Lime Valley. The overall design carries a very contemporary feel with larger photos, clear headlines, and sensible content. The pages and menu system are now more straightforward with today’s best practices and are easier to navigate.

A greater focus is put on the agency’s diversity in terms of client industries and marketing services offered. This can especially be seen in the portfolio portion of the website. Visitors can browse through a range of projects and read about the process and purpose behind each.

The office building and staff are what make Lime Valley unique. The website still pays homage to the historic William Irving home that serves as Lime Valley’s office; several photos and style choices reflect the distinguished building. Additionally, the team bios page offers more insight into each staff member and his or her roles both with Lime Valley and in the community.

Lime Valley President Brian Maciej said, “The website project involved everyone at the office in some way. This collaboration not only made the project fun to work on, it made the end result better.”

For over 25 years, Lime Valley has been helping businesses, service agencies, educational institutions, and non-profit organizations achieve greater exposure and success in their industries and markets through integrated marketing communications.

The agency’s in-house services include copywriting, graphic design, media planning, photography, website design, and digital and social media integration.

Check out the updated site at www.limevalley.com!

Boosted Post Storyboard

Boost This Up

Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media.

One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.

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