Lime Valley featured in article, “Chamber explores reopening plans for local businesses”
Lime Valley was recently mentioned in an article by New Ulm’s The Journal newspaper for participating in a video conference geared towards successfully reopening businesses.
Lime Valley’s contribution was specific to utilizing an e-commerce website to sell online as a way to mitigate the problem of some customers not yet feeling comfortable visiting physical stores even after the Governor’s Stay at Home order expires.
Read a snippet of the article below:
The video conference also featured a presentation from Lime Valley Advertising president Brian Maciej on E-commerce.
Looft introduced Maciej with some statistics about online sales. E-commerce sales continue to be on the rise. He compared a business’ online presence to GPS. He said years ago every driver had an Atlas in their car, but now everyone has a digital version. Today, nearly all businesses have an online presence and during COVID-19 online business has been vital.
Maciej said the big takeaway from this presentation was “selling online is not just for box stores.” Online sales allow businesses to sell when the physical store is closed or reach a wider customer base. Online sales are also important for customers who cannot physically access the store or do not feel comfortable entering a business yet.
“More retail stores are able to be open, but that doesn’t mean customers are going to flock,” Maciej said. “Maybe they are still a little timid. E-commerce can help with that.”