Whether you’re new to the position and this is your first big marketing project or you’ve endured this exercise several times now, the prospect of a website redesign for a manufacturing company can send shivers down the spine of even the most experienced marketing professional. You know that everyone from the sales department to human resources to engineering is going to have a say in how the website looks, the content it has on it and the way it functions. And that doesn’t necessarily mean that everyone is going to get along or play nice.
Nothing in life is permanent. This is my biggest motto in life, and the older I get, the more I believe it.
As a programmer and multimedia designer, I’m reminded of this truth every day. Every year coding languages upgrade and depreciate, grow and die, and if not kept up with, so will the programmer with them. Yet it’s not just languages moving forward, it’s Internet browsers, applications, programs, computers, operating systems, devices – yikes! I could go on forever and not even cover everything!
This proves that being a good—nay, a great programmer isn’t only about memorizing code once, but having the foresight and appetite to go out and research new code, standards and methods constantly. They say as long as you live, you never stop learning. I knew this would be the case after college, but I never imagined I’d have to learn so much so quickly after graduating. What I studied in school was only a drop in the bucket; what I’ve learned at Lime Valley in eight months feels like an ocean.
Sometimes I feel as if I can’t learn anymore, as if my brain will explode if I try to shove anymore into it, but I take great pride in all of the knowledge I hold. I know its value, and that if I don’t continue to tend to it dutifully like the flowers in a garden, it will one day return to the ether from whence it came.
Not even knowledge can escape the inevitable truth of our world: “Nothing in life is permanent.”
– Cory Wendt is a Web Developer with Lime Valley Advertising, Inc.
Colors ColorsRGB. CMYK. PMS. These color-related abbreviations may sound foreign to some, but they are a must-know for any designer. Why? Color obviously plays a crucial role in design. Beyond that, understanding color means better knowing how the color will reproduce on the deliverables.
When creating products for multiple mediums, it is important to have a solid grasp on how the colors will behave. For example, a business may have a website with a main color of R245, G148, B136. When it comes time to print that same color on a business card, CMYK qualities and the possibility of utilizing PMS need to be considered. RGB is brighter due to being backlit; paper naturally absorbs ink, thus diffusing the color; and the type and finish of paper – such as uncoated or glossy – can affect the final product.
This understanding can make the difference between a great result and an undesirable do-over.
Social media, when looked at through the lens of integrated marketing communications, can drive a business’s entire marketing strategy forward.
While reading a social media post may only take a few seconds, writing and planning an effective post takes much more time and thought. A social media calendar is a valuable tool to plan, track, and implement content for any and all social media avenues.
A calendar is more helpful than a list of topics because it allows an organization to visualize how its content will be distributed throughout the year. Key company or industry events, holidays, product release dates, and the like can be duly noted.
Google has a major hold on local search traffic and organic search traffic. Because of this, it is important for a business to have a website and local listing that rank well.
Google My Business improves local search traffic by allowing customers to easily find reliable information about a business, such as open hours, directions, contact and website, on multiple platforms and devices.
As we approach the holiday season this year, we all look forward to those family traditions that we have come to love. Our family is no different, but this year we are experiencing many changes and challenges from our normal activities because our son is away at college. Now that he is not in town, it takes a lot more effort to make plans to get everyone back home together for our traditions. We have been finding new ways to plan our family holidays, including various means of communication, such as Skype, FaceTime, text and email.
It seems like the younger generation nowadays doesn’t use a cell phone as a phone; they use it for texting, FaceTime, Snapchat, Twitter, watching videos and surfing the web, along with the many other apps and software that are out there. Now in order to get a response from our son, we have to put together a text or email, send it to him and wait. He is usually free to get back to us between 10:00-11:00 pm if we are lucky, so this has made it a lot more difficult to make our plans.
We also have to find out when he is done with classes and when he will be available to be picked up to come home. (Oh yeah, our son doesn’t have a car at school so we have to help figure out how he is getting home and then back to school.) Typically it has been us driving there to pick him up and then driving back home, and then we drive him back to school and then drive home.
Well, our holiday traditions of having our family together to celebrate is over. Everyone made it home and enjoyed eating great food, sharing stories, watching movies and spending time together.
As you can see in this year of changes, we have had to come up with new and exciting ways to finalize our plans to have our family together for our holiday traditions.
From our family to yours, whether you have had changes this year or not, we hope you have a happy, healthy and safe rest of your holiday season.
Kevin Klanderud is a Communications Specialist at Lime Valley Advertising, Inc.