Two things matter in developing marketing collateral: design and content.Most businesses recognize the need for a great design, but content is often given the backseat. Here is a look at the dangers of neglecting the importance of content.
In business, knowing your customer is an essential component of a successful and profitable relationship. The services you provide and the products you deliver all need to be in tune with the wants, needs, fears and hopes of your customer. At Lime Valley, the entire sales channel must be considered when developing marketing materials. For some clients, the sales channel flows directly to the end consumer. For many others the sales channel may include distributors, dealers, or wholesalers. The importance of understanding this is critical in a marketing/advertising setting.
Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?” Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition. In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.
Infographics are a newly popular way to communicate static information to an audience. At Lime Valley, infographics are a favorite medium for Associate Art Director Casey Christenson, whose work with Jefferson Lines recently received a Service Industry Advertising Award. In this article he offers some insight into this new age of infographics.
Lime Valley received three Service Industry Advertising Awards for communication excellence this year. The SIAA is a national competition that honors service industry providers for their contribution to marketing and advertising. In this year’s event, over 1,500 entries from 400 agencies were reviewed for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley has earned more SIAA awards than any other agency in Minnesota.
Featured: Aluma’s GDN campaign was initiated in January 2015 and has had thousands of click-throughs to their website. These days, Internet advertisers seem to know you. With the increasing popularity of advertising campaigns on the Google Network (also known as “AdWords”) and the like, it is no wonder. The Google Network consists of the Search and Display Networks. These tools are an excellent way to create a presence in front of target audiences via the Internet. Costs are incurred on a pay per click basis, and maximum daily budgets can be set or changed at any time during the length of a campaign.