Holiday Season of Changes – Commentary by Kevin Klanderud
As we approach the holiday season this year, we all
Announcing Lime Valley’s New Website
The staff at Lime Valley is pleased to announce the launch of the newly redesigned Lime Valley website. The fully responsive site is modern, intuitive, and a better representation of the agency and its clientele. From a creative standpoint, the goal of the new website is to clearly reflect the culture, work ethic, and collective talent at Lime Valley. The overall design carries a very contemporary feel with larger photos, clear headlines, and sensible content. The pages and menu system are now more straightforward with today’s best practices and are easier to navigate.
Boost This Up
Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media. One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.
About Time – Commentary by Kristin Matzke
In September I found myself in the United Kingdom for
3 Dangers of Being Content with Your Content (or Lack Thereof)
Two things matter in developing marketing collateral: design and content.
Most businesses recognize the need for a great design, but content is often given the backseat. Here is a look at the dangers of neglecting the importance of content.
Getting to Know the Customer’s… Customer
In business, knowing your customer is an essential component of a successful and profitable relationship. The services you provide and the products you deliver all need to be in tune with the wants, needs, fears and hopes of your customer. At Lime Valley, the entire sales channel must be considered when developing marketing materials. For some clients, the sales channel flows directly to the end consumer. For many others the sales channel may include distributors, dealers, or wholesalers. The importance of understanding this is critical in a marketing/advertising setting.
A Brief Overview of the Creative Brief
Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?” Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition. In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.
Information, Please: The Age of Infographics
Infographics are a newly popular way to communicate static information to an audience. At Lime Valley, infographics are a favorite medium for Associate Art Director Casey Christenson, whose work with Jefferson Lines recently received a Service Industry Advertising Award. In this article he offers some insight into this new age of infographics.