Lime Valley Advertising, Inc. Mankato, Minn., received seven Service Industry Advertising Awards for communication excellence this year. This is the fifteenth year that the SIAA has recognized Lime Valley’s creative accomplishments in advertising.
Two things matter in developing marketing collateral: design and content.
Most businesses recognize the need for a great design, but content is often given the backseat. Here is a look at the dangers of neglecting the importance of content.
Sending press releases to media outlets is one of the most common and successful public relations tactics.
Even if you have not purchased an ad placement in a magazine, you can gain exposure for your company through press releases. Most publications offer an insight into their editorial content in their media kits each year. In many cases, this acts as an open invitation for press release submissions.