Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media. One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.
With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.