Finding the One: How to Choose the Right Publication for Your Marketing Goals
Choosing publications to advertise in can be challenging. Every industry has more than one option available. Even with an aggressive marketing budget, advertising in all of the available magazines is neither feasible nor wise. So how do you choose the right one? By evaluating several factors – cost, circulation, editorial content, and market research – you can determine the publication that fits best with your marketing goals.
The Exciting World of Advertising – Commentary by Kazuki Okamura
One year ago I would never be able to imagine