A Brief Overview of the Creative Brief

Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?”

Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition.

In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.

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The Journey – Commentary by Barb Betts

Over the course of the last year or so, I have discovered certain characteristics about myself. This self-awareness has been truly enlightening. I believe that on our life journey the paths that we take are guided by no one but ourselves and God. Our paths are all different, and each one has its own obstacles along the way. I have encountered some significant roadblocks on mine. Looking back, I have honestly questioned how I ever got to where I am today.

That was when I started to search for those answers, on my own journey of self-discovery. I realized that the number one reason I was able to continue was my strength. My strength was guided and formed by my perseverance and determination. I had an inner drive to succeed and not fail and to overcome adversity.

Being more aware of these characteristics now, I can see how I also use them in my professional work. I can affirm that designers do get the dreaded “creative block” at some point(s). As frustrating as that can be, my perseverance and determination lead me to come up with the right creative concepts to fit the project scope and exceed client expectations.

I am proud to claim these characteristics as my own. They have become my backbone. I plan to continue using them to lead me down the right paths and to move past difficult circumstances along the way. I hope to make my journey in life the most rewarding that it can possibly be.

“Everyone is handed adversity in life. No one’s journey is easy. It’s how they handle it that makes people unique.”

–Kevin Conroy

Barb Betts is a Graphic Designer at Lime Valley Advertising, Inc.

And the Winners Are…

Lime Valley received three Service Industry Advertising Awards for communication excellence this year. The SIAA is a national competition that honors service industry providers for their contribution to marketing and advertising. In this year’s event, over 1,500 entries from 400 agencies were reviewed for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley has earned more SIAA awards than any other agency in Minnesota.

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Google Network: Marketing’s Friendly Big Brother

Featured: Aluma’s GDN campaign was initiated in January 2015 and has had thousands of click-throughs to their website.

These days, Internet advertisers seem to know you. With the increasing popularity of advertising campaigns on the Google Network (also known as “AdWords”) and the like, it is no wonder.

The Google Network consists of the Search and Display Networks. These tools are an excellent way to create a presence in front of target audiences via the Internet. Costs are incurred on a pay per click basis, and maximum daily budgets can be set or changed at any time during the length of a campaign.

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Girl Meets Real World – Commentary by Megan Albright

As one of the youngest (and newest) team members here at Lime Valley, I have realized looking back that I have learned a great amount in such a short amount of time.

During my time at The Art Institutes International Minnesota, I had demanding teachers who weren’t afraid to tell you what you were doing wasn’t working and to start over. Our projects had to
be done within days and meet the deadlines and necessary criteria. I think this helped me develop the skills of adaptability, accepting critique and addressing priorities. It definitely pushed me and my creativity.

My school experience helped me prepare for what was to come in the “real world,” but some things you just can’t prepare for.

I started at Lime Valley a little over two years ago, fresh out of college, as a part-time Production Artist. When I came to Lime Valley, I was still pretty naïve as to what really happens in the industry. We discussed it in school, but it hadn’t fully clicked. I found out pretty quickly that I could do more than what I thought and remembered a lot more from my education than I realized.

Now that I have been working full time for a year, I have continued to learn and grow. It’s hard to define my role as “production artist”: my days vary dramatically from print materials to e-newsletters to websites to trade show graphics. When I first started I didn’t know anything about how websites were put together. Not only have I learned more about the web side of the industry, but I have also learned some simple and silly things like short cut key commands or how to get what you want from a stock image site. I have learned to adapt even more by working on several different client projects in a day and even within an hour.

I can say for certain now that I have fallen even more in love with the design and advertising industry. I’m kind of liking this “real world” thing.

Megan Albright is a Production Artist at Lime Valley Advertising, Inc.

The Role of a Marketing Agency in Media Buying.

The Role of a Marketing Agency in Media Buying: Is Three a Crowd?

With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.

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Press Releases Opportunities

Press On with Press Releases: The Value in Public Relations Opportunities

Sending press releases to media outlets is one of the most common and successful public relations tactics.

Even if you have not purchased an ad placement in a magazine, you can gain exposure for your company through press releases. Most publications offer an insight into their editorial content in their media kits each year. In many cases, this acts as an open invitation for press release submissions.

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Finding The One Publications

Finding the One: How to Choose the Right Publication for Your Marketing Goals

Target a Publication for Marketing Opportunities.Choosing publications to advertise in can be challenging. Every industry has more than one option available. Even with an aggressive marketing budget, advertising in all of the available magazines is neither feasible nor wise. So how do you choose the right one? By evaluating several factors – cost, circulation, editorial content, and market research – you can determine the publication that fits best with your marketing goals.

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The Exciting World of Advertising – Commentary by Kazuki Okamura

One year ago I would never be able to imagine my current circumstances. My interest in advertising has started only last winter, and I have had exciting days since then. I spent two months as an intern at an ad agency in Tokyo, Japan. Everything in those days was new for me… and I became sure that ads are exciting.

Then I have come here to Minnesota in the United States and have since started another internship opportunity at Lime Valley Advertising. What is interesting is… everything is still new! I am glad that there are so many new and exciting things in this world.

The two ad agencies seem to have only two things in common. Both are small and dedicated to advertising. Apart from these two exceptions, everything is a difference between them: working style or time, major field of job, local or urban, style of office architecture, and even languages. I will probably continue to find these kinds of differences as long as I work here as an internship student. Comparison works as an analytical base to find new things; you can view your place differently by going into different place. And I really appreciate it.

I guess almost all readers of this commentary spent a time in which you thought about your future path and tried some opportunities for it… I am exactly in that kind of period of time. I am quite new for the ad world and therefore am still learning specific skills for it, but I feel like I am enjoying this developing stage. I’m sure that I can find something and improve myself at Lime Valley Advertising; here is a great place with opportunities.

When asked to write this commentary, I was wondering what I could say, and I’ve decided to talk about my newness and freshness as a student from other country. I would be happy if you, too, can enjoy your reflection on your initial feelings or excitement at the beginning of your career.

Kazuki Okamura is a student intern at Lime Valley Advertising, Inc. An international student from Japan, he is currently studying at Gustavus Adolphus College in St. Peter, MN.