Behind the Creative Process
Communication knows no boundaries, and with that understanding Lime Valley Advertising is able to work successfully with clients in a wide range of industries. Lime Valley accomplishes this through its process of discovering key brand messages for its clients and then dispersing that message among various advertising mediums (a practice known as integrated marketing communications). IMC saves time and money by shifting the marketing approach to focus on content as a whole rather than the individual projects. This gives a client the ability to deliver relevant and quality content consistently, which allows its audience to position the company precisely where desired in the industry.
Marketing Communication Excellence – SIAA Award Winners
The SIAA (Service Industry Advertising Awards) is a national competition that honors service industry providers for their contribution to marketing and advertising. This year judges reviewed over 1,700 entries from 500 agencies for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley received eight SIAA awards for communication excellence this year. This is the twelfth year that the SIAA has recognized Lime Valley’s creative accomplishments in advertising. Over those twelve years Lime Valley has garnered 57 SIAA awards, more than any other agency in Minnesota.
Permanence of Impermanence – Commentary by Cory Wendt
Nothing in life is permanent. This is my biggest motto in
Color Study: Creating Accurate Colors
Colors ColorsRGB. CMYK. PMS. These color-related abbreviations may sound foreign to some, but they are a must-know for any designer. Why? Color obviously plays a crucial role in design. Beyond that, understanding color means better knowing how the color will reproduce on the deliverables. When creating products for multiple mediums, it is important to have a solid grasp on how the colors will behave. For example, a business may have a website with a main color of R245, G148, B136. When it comes time to print that same color on a business card, CMYK qualities and the possibility of utilizing PMS need to be considered. RGB is brighter due to being backlit; paper naturally absorbs ink, thus diffusing the color; and the type and finish of paper – such as uncoated or glossy – can affect the final product.
This understanding can make the difference between a great result and an undesirable do-over.
Planning Ahead: Creating a Social Media Calendar
Social media, when looked at through the lens of integrated marketing communications, can drive a business’s entire marketing strategy forward.
While reading a social media post may only take a few seconds, writing and planning an effective post takes much more time and thought. A social media calendar is a valuable tool to plan, track, and implement content for any and all social media avenues.
A calendar is more helpful than a list of topics because it allows an organization to visualize how its content will be distributed throughout the year. Key company or industry events, holidays, product release dates, and the like can be duly noted.
Google My Business: Creating Better Local Search Traffic
Google has a major hold on local search traffic and organic search traffic. Because of this, it is important for a business to have a website and local listing that rank well.Google My Business improves local search traffic by allowing customers to easily find reliable information about a business, such as open hours, directions, contact and website, on multiple platforms and devices.
Holiday Season of Changes – Commentary by Kevin Klanderud
As we approach the holiday season this year, we all
Announcing Lime Valley’s New Website
The staff at Lime Valley is pleased to announce the launch of the newly redesigned Lime Valley website. The fully responsive site is modern, intuitive, and a better representation of the agency and its clientele. From a creative standpoint, the goal of the new website is to clearly reflect the culture, work ethic, and collective talent at Lime Valley. The overall design carries a very contemporary feel with larger photos, clear headlines, and sensible content. The pages and menu system are now more straightforward with today’s best practices and are easier to navigate.
Boost This Up
Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media. One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.
A piece of marketing is not complete (or at least, not effective) without some sort of imagery to pull it together. When it comes time to find an image, there are two options: snap a custom photo or use a stock photo.