Permanence of Impermanence – Commentary by Cory Wendt

Nothing in life is permanent. This is my biggest motto in life, and the older I get, the more I believe it.

As a programmer and multimedia designer, I’m reminded of this truth every day. Every year coding languages upgrade and depreciate, grow and die, and if not kept up with, so will the programmer with them. Yet it’s not just languages moving forward, it’s Internet browsers, applications, programs, computers, operating systems, devices – yikes! I could go on forever and not even cover everything!

This proves that being a good—nay, a great programmer isn’t only about memorizing code once, but having the foresight and appetite to go out and research new code, standards and methods constantly. They say as long as you live, you never stop learning. I knew this would be the case after college, but I never imagined I’d have to learn so much so quickly after graduating. What I studied in school was only a drop in the bucket; what I’ve learned at Lime Valley in eight months feels like an ocean.

Sometimes I feel as if I can’t learn anymore, as if my brain will explode if I try to shove anymore into it, but I take great pride in all of the knowledge I hold. I know its value, and that if I don’t continue to tend to it dutifully like the flowers in a garden, it will one day return to the ether from whence it came.

Not even knowledge can escape the inevitable truth of our world: “Nothing in life is permanent.”

Cory Wendt is a Web Developer with Lime Valley Advertising, Inc.

Color Study Storyboard 10-4

Color Study: Creating Accurate Colors

Colors  ColorsColor Study Storyboard 10-4RGB. CMYK. PMS. These color-related abbreviations may sound foreign to some, but they are a must-know for any designer. Why? Color obviously plays a crucial role in design. Beyond that, understanding color means better knowing how the color will reproduce on the deliverables.

When creating products for multiple mediums, it is important to have a solid grasp on how the colors will behave. For example, a business may have a website with a main color of R245, G148, B136. When it comes time to print that same color on a business card, CMYK qualities and the possibility of utilizing PMS need to be considered. RGB is brighter due to being backlit; paper naturally absorbs ink, thus diffusing the color; and the type and finish of paper – such as uncoated or glossy – can affect the final product.

This understanding can make the difference between a great result and an undesirable do-over.

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Social media calendar for planning.

Planning Ahead: Creating a Social Media Calendar

Social media, when looked at through the lens of integrated marketing communications, can drive a business’s entire marketing strategy forward.

While reading a social media post may only take a few seconds, writing and planning an effective post takes much more time and thought. A social media calendar is a valuable tool to plan, track, and implement content for any and all social media avenues.

A calendar is more helpful than a list of topics because it allows an organization to visualize how its content will be distributed throughout the year. Key company or industry events, holidays, product release dates, and the like can be duly noted.

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Creating Better Local Search Traffic on Google.

Google My Business: Creating Better Local Search Traffic

Google has a major hold on local search traffic and organic search traffic. Because of this, it is important for a business to have a website and local listing that rank well.

Google My Business improves local search traffic by allowing customers to easily find reliable information about a business, such as open hours, directions, contact and website, on multiple platforms and devices.

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Holiday Seasons Storyboard 10-4

Holiday Season of Changes – Commentary by Kevin Klanderud

As we approach the holiday season this year, we all look forward to those family traditions that we have come to love. Our family is no different, but this year we are experiencing many changes and challenges from our normal activities because our son is away at college. Now that he is not in town, it takes a lot more effort to make plans to get everyone back home together for our traditions. We have been finding new ways to plan our family holidays, including various means of communication, such as Skype, FaceTime, text and email.

It seems like the younger generation nowadays doesn’t use a cell phone as a phone; they use it for texting, FaceTime, Snapchat, Twitter, watching videos and surfing the web, along with the many other apps and software that are out there. Now in order to get a response from our son, we have to put together a text or email, send it to him and wait.  He is usually free to get back to us between 10:00-11:00 pm if we are lucky, so this has made it a lot more difficult to make our plans.

We also have to find out when he is done with classes and when he will be available to be picked up to come home. (Oh yeah, our son doesn’t have a car at school so we have to help figure out how he is getting home and then back to school.) Typically it has been us driving there to pick him up and then driving back home, and then we drive him back to school and then drive home.

Well, our holiday traditions of having our family together to celebrate is over.  Everyone made it home and enjoyed eating great food, sharing stories, watching movies and spending time together.

As you can see in this year of changes, we have had to come up with new and exciting ways to finalize our plans to have our family together for our holiday traditions.

From our family to yours, whether you have had changes this year or not, we hope you have a happy, healthy and safe rest of your holiday season.

Kevin Klanderud is a Communications Specialist at Lime Valley Advertising, Inc.

Announcing Lime Valley’s New Website

The staff at Lime Valley is pleased to announce the launch of the newly redesigned Lime Valley website. The fully responsive site is modern, intuitive, and a better representation of the agency and its clientele.

From a creative standpoint, the goal of the new website is to clearly reflect the culture, work ethic, and collective talent at Lime Valley. The overall design carries a very contemporary feel with larger photos, clear headlines, and sensible content. The pages and menu system are now more straightforward with today’s best practices and are easier to navigate.

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Boosted Post Storyboard

Boost This Up

Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media.

One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.

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Custom vs Stock Photos

In Stock

A piece of marketing is not complete (or at least, not effective) without some sort of imagery to pull it together. When it comes time to find an image, there are two options: snap a custom photo or use a stock photo.

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Commentary Glastonbury Tor Sept 6

About Time – Commentary by Kristin Matzke

In September I found myself in the United Kingdom for roughly two weeks. More accurately, the finding was done for 15 months prior to my arrival. Fifteen months to plan two weeks. Easy.

But when one has that long to plan and an active Pinterest account, one keeps finding more and more and more places and events and excursions to add into the trip itinerary. Not to mention that one has been desperate to return to London for a half dozen or so years. (Reference my previous commentary in the September 2012 issue of Storyboard about the British Library; it was time to get back.)

My college friend and I made a wish list of “if we could do everything, this is what we’d do” for about 14 of those 15 planning months. Granted, we made big decisions about which cities to stay in overnight rather early on, but we had 24 hours each day we could fill to our hearts’ content.

The planner in me was under the mentality of fitting in everything we possibly could. Then the wanderer in me realized that we might be able to squeeze in another site, but we would be sacrificing truly appreciating the other sites of the day. This is a delicate balance, and time is a delicate thing. During the last few weeks before our adventure, we pared down the wish list to the feasible list to the perfect list. The end result was a brilliant trip. It allowed us to live in the moment and fully experience everything we did without feeling rushed. Not once did I feel like I missed out.

This has been a realization for me in more than just travel. It’s important to make decisions based on how I can make the most of my time: not to fill it just to fill it, not to rush through, but to appreciate the blessing that is every moment.

And so, reader, I encourage you, too, to “stop the glorification of busy” and instead take the time to absorb, enjoy, and flourish.

– Kristin Matzke is the former Client Services Coordinator at Lime Valley Advertising, Inc. (and an aspiring world traveler).