As a manufacturer, redesigning your website is about more than just your product. While those items are of significant importance, it is easy to slip into the role of the person building the product, rather than the person buying the product. That’s why so often you see specifications taking the place of good sales copy. But beyond that, in a website situation, you have to think about not only the person buying the product, but how they go about finding that product in the first place.
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