As a manufacturer, redesigning your website is about more than just your product. While those items are of significant importance, it is easy to slip into the role of the person building the product, rather than the person buying the product. That’s why so often you see specifications taking the place of good sales copy. But beyond that, in a website situation, you have to think about not only the person buying the product, but how they go about finding that product in the first place.
Whether you’re new to the position and this is your first big marketing project or you’ve endured this exercise several times now, the prospect of a website redesign for a manufacturing company can send shivers down the spine of even the most experienced marketing professional. You know that everyone from the sales department to human resources to engineering is going to have a say in how the website looks, the content it has on it and the way it functions. And that doesn’t necessarily mean that everyone is going to get along or play nice.