For many companies whose fiscal year mirrors the calendar year, the fourth quarter is a mix of hurry up and finish this or, sell all of these and most of those before the end of the year. It is also the time of year for developing a marketing plan, setting the advertising budget and establishing priorities for the upcoming year. Well, maybe not.
All too often marketing communications plans get left until the last minute or are executed on the fly. And for many, it’s not because they don’t need marketing communications materials or don’t want them, it’s because for many, developing a marketing budget is still one of those great unknowns. But it doesn’t have to be.
In business, knowing your customer is an essential component of a successful and profitable relationship. The services you provide and the products you deliver all need to be in tune with the wants, needs, fears and hopes of your customer.
At Lime Valley, the entire sales channel must be considered when developing marketing materials. For some clients, the sales channel flows directly to the end consumer. For many others the sales channel may include distributors, dealers, or wholesalers. The importance of understanding this is critical in a marketing/advertising setting.
With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.
Choosing publications to advertise in can be challenging. Every industry has more than one option available. Even with an aggressive marketing budget, advertising in all of the available magazines is neither feasible nor wise. So how do you choose the right one? By evaluating several factors – cost, circulation, editorial content, and market research – you can determine the publication that fits best with your marketing goals.