In September I found myself in the United Kingdom for roughly two weeks. More accurately, the finding was done for 15 months prior to my arrival. Fifteen months to plan two weeks. Easy.
But when one has that long to plan and an active Pinterest account, one keeps finding more and more and more places and events and excursions to add into the trip itinerary. Not to mention that one has been desperate to return to London for a half dozen or so years. (Reference my previous commentary in the September 2012 issue of Storyboard about the British Library; it was time to get back.)
My college friend and I made a wish list of “if we could do everything, this is what we’d do” for about 14 of those 15 planning months. Granted, we made big decisions about which cities to stay in overnight rather early on, but we had 24 hours each day we could fill to our hearts’ content.
The planner in me was under the mentality of fitting in everything we possibly could. Then the wanderer in me realized that we might be able to squeeze in another site, but we would be sacrificing truly appreciating the other sites of the day. This is a delicate balance, and time is a delicate thing. During the last few weeks before our adventure, we pared down the wish list to the feasible list to the perfect list. The end result was a brilliant trip. It allowed us to live in the moment and fully experience everything we did without feeling rushed. Not once did I feel like I missed out.
This has been a realization for me in more than just travel. It’s important to make decisions based on how I can make the most of my time: not to fill it just to fill it, not to rush through, but to appreciate the blessing that is every moment.
And so, reader, I encourage you, too, to “stop the glorification of busy” and instead take the time to absorb, enjoy, and flourish.
– Kristin Matzke is the former Client Services Coordinator at Lime Valley Advertising, Inc. (and an aspiring world traveler).
Two things matter in developing marketing collateral: design and content.
Most businesses recognize the need for a great design, but content is often given the backseat. Here is a look at the dangers of neglecting the importance of content.
In business, knowing your customer is an essential component of a successful and profitable relationship. The services you provide and the products you deliver all need to be in tune with the wants, needs, fears and hopes of your customer.
At Lime Valley, the entire sales channel must be considered when developing marketing materials. For some clients, the sales channel flows directly to the end consumer. For many others the sales channel may include distributors, dealers, or wholesalers. The importance of understanding this is critical in a marketing/advertising setting.
Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?”
Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition.
In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.
Over the course of the last year or so, I have discovered certain characteristics about myself. This self-awareness has been truly enlightening. I believe that on our life journey the paths that we take are guided by no one but ourselves and God. Our paths are all different, and each one has its own obstacles along the way. I have encountered some significant roadblocks on mine. Looking back, I have honestly questioned how I ever got to where I am today.
That was when I started to search for those answers, on my own journey of self-discovery. I realized that the number one reason I was able to continue was my strength. My strength was guided and formed by my perseverance and determination. I had an inner drive to succeed and not fail and to overcome adversity.
Being more aware of these characteristics now, I can see how I also use them in my professional work. I can affirm that designers do get the dreaded “creative block” at some point(s). As frustrating as that can be, my perseverance and determination lead me to come up with the right creative concepts to fit the project scope and exceed client expectations.
I am proud to claim these characteristics as my own. They have become my backbone. I plan to continue using them to lead me down the right paths and to move past difficult circumstances along the way. I hope to make my journey in life the most rewarding that it can possibly be.
“Everyone is handed adversity in life. No one’s journey is easy. It’s how they handle it that makes people unique.”
Barb Betts is a Graphic Designer at Lime Valley Advertising, Inc.