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And Greatest from Lime Valley

A Brief Overview of the Creative Brief

Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?”

Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition.

In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.

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The Journey – Commentary by Barb Betts

Over the course of the last year or so, I have discovered certain characteristics about myself. This self-awareness has been truly enlightening. I believe that on our life journey the paths that we take are guided by no one but ourselves and God. Our paths are all different, and each one has its own obstacles along the way. I have encountered some significant roadblocks on mine. Looking back, I have honestly questioned how I ever got to where I am today.

That was when I started to search for those answers, on my own journey of self-discovery. I realized that the number one reason I was able to continue was my strength. My strength was guided and formed by my perseverance and determination. I had an inner drive to succeed and not fail and to overcome adversity.

Being more aware of these characteristics now, I can see how I also use them in my professional work. I can affirm that designers do get the dreaded “creative block” at some point(s). As frustrating as that can be, my perseverance and determination lead me to come up with the right creative concepts to fit the project scope and exceed client expectations.

I am proud to claim these characteristics as my own. They have become my backbone. I plan to continue using them to lead me down the right paths and to move past difficult circumstances along the way. I hope to make my journey in life the most rewarding that it can possibly be.

“Everyone is handed adversity in life. No one’s journey is easy. It’s how they handle it that makes people unique.”

–Kevin Conroy

Barb Betts is a Graphic Designer at Lime Valley Advertising, Inc.

siaa award winners

And the Winners Are…

Lime Valley received three Service Industry Advertising Awards for communication excellence this year. The SIAA is a national competition that honors service industry providers for their contribution to marketing and advertising. In this year’s event, over 1,500 entries from 400 agencies were reviewed for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley has earned more SIAA awards than any other agency in Minnesota.

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Google Network: Marketing’s Friendly Big Brother

Featured: Aluma’s GDN campaign was initiated in January 2015 and has had thousands of click-throughs to their website.

These days, Internet advertisers seem to know you. With the increasing popularity of advertising campaigns on the Google Network (also known as “AdWords”) and the like, it is no wonder.

The Google Network consists of the Search and Display Networks. These tools are an excellent way to create a presence in front of target audiences via the Internet. Costs are incurred on a pay per click basis, and maximum daily budgets can be set or changed at any time during the length of a campaign.

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Girl Meets Real World – Commentary by Megan Albright

As one of the youngest (and newest) team members here at Lime Valley, I have realized looking back that I have learned a great amount in such a short amount of time.

During my time at The Art Institutes International Minnesota, I had demanding teachers who weren’t afraid to tell you what you were doing wasn’t working and to start over. Our projects had to
be done within days and meet the deadlines and necessary criteria. I think this helped me develop the skills of adaptability, accepting critique and addressing priorities. It definitely pushed me and my creativity.

My school experience helped me prepare for what was to come in the “real world,” but some things you just can’t prepare for.

I started at Lime Valley a little over two years ago, fresh out of college, as a part-time Production Artist. When I came to Lime Valley, I was still pretty naïve as to what really happens in the industry. We discussed it in school, but it hadn’t fully clicked. I found out pretty quickly that I could do more than what I thought and remembered a lot more from my education than I realized.

Now that I have been working full time for a year, I have continued to learn and grow. It’s hard to define my role as “production artist”: my days vary dramatically from print materials to e-newsletters to websites to trade show graphics. When I first started I didn’t know anything about how websites were put together. Not only have I learned more about the web side of the industry, but I have also learned some simple and silly things like short cut key commands or how to get what you want from a stock image site. I have learned to adapt even more by working on several different client projects in a day and even within an hour.

I can say for certain now that I have fallen even more in love with the design and advertising industry. I’m kind of liking this “real world” thing.

Megan Albright is a Production Artist at Lime Valley Advertising, Inc.