Every second of every day, language is used as a form of branding, expression and communication in personal and professional relationships – at home or in the office. It is well known, however, that the mere fundamentals of language and vocabulary alone cannot convey all of the intended meaning of a conversation. Other tools, such as body language, cadence and volume are used hand-in-hand with verbal communication to indicate feelings, significance and objective. These tools can be translated into written communication as well. Text on a page can be transformed into rich, visual language with accurate and knowledgeable use of typography.