With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.
Sending press releases to media outlets is one of the most common and successful public relations tactics.Even if you have not purchased an ad placement in a magazine, you can gain exposure for your company through press releases. Most publications offer an insight into their editorial content in their media kits each year. In many cases, this acts as an open invitation for press release submissions.
Choosing publications to advertise in can be challenging. Every industry has more than one option available. Even with an aggressive marketing budget, advertising in all of the available magazines is neither feasible nor wise. So how do you choose the right one? By evaluating several factors – cost, circulation, editorial content, and market research – you can determine the publication that fits best with your marketing goals.