With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.
Sending press releases to media outlets is one of the most common and successful public relations tactics.
Even if you have not purchased an ad placement in a magazine, you can gain exposure for your company through press releases. Most publications offer an insight into their editorial content in their media kits each year. In many cases, this acts as an open invitation for press release submissions.
Choosing publications to advertise in can be challenging. Every industry has more than one option available. Even with an aggressive marketing budget, advertising in all of the available magazines is neither feasible nor wise. So how do you choose the right one? By evaluating several factors – cost, circulation, editorial content, and market research – you can determine the publication that fits best with your marketing goals.
One year ago I would never be able to imagine my current circumstances. My interest in advertising has started only last winter, and I have had exciting days since then. I spent two months as an intern at an ad agency in Tokyo, Japan. Everything in those days was new for me… and I became sure that ads are exciting.
Then I have come here to Minnesota in the United States and have since started another internship opportunity at Lime Valley Advertising. What is interesting is… everything is still new! I am glad that there are so many new and exciting things in this world.
The two ad agencies seem to have only two things in common. Both are small and dedicated to advertising. Apart from these two exceptions, everything is a difference between them: working style or time, major field of job, local or urban, style of office architecture, and even languages. I will probably continue to find these kinds of differences as long as I work here as an internship student. Comparison works as an analytical base to find new things; you can view your place differently by going into different place. And I really appreciate it.
I guess almost all readers of this commentary spent a time in which you thought about your future path and tried some opportunities for it… I am exactly in that kind of period of time. I am quite new for the ad world and therefore am still learning specific skills for it, but I feel like I am enjoying this developing stage. I’m sure that I can find something and improve myself at Lime Valley Advertising; here is a great place with opportunities.
When asked to write this commentary, I was wondering what I could say, and I’ve decided to talk about my newness and freshness as a student from other country. I would be happy if you, too, can enjoy your reflection on your initial feelings or excitement at the beginning of your career.
Kazuki Okamura is a student intern at Lime Valley Advertising, Inc. An international student from Japan, he is currently studying at Gustavus Adolphus College in St. Peter, MN.