Don’t Panic! Now is the Time to Advertise & Promote
When the economy flounders and business drops it is easy to go into panic mode and cut spending. Oftentimes the marketing budget is the first to be slashed because it is not seen as integral to the survival of the company. As Henry Ford observed, this makes very little sense.
There are three things you can do that will help you through difficult financial times:
stay in front of your customer, sharpen your strategy and utilize an advertising agency with the expertise to help you reach your customers without wasting precious resources.