How to Generate Positive Exposure with Contribution Articles
Trade magazines are great sources for obtaining good press relations (PR). Many Lime Valley clients have benefited greatly from this type of exposure. While companies often only focus on solicited or paid-for feature articles, there is another form of editorial that can generate a great deal of positive exposure for businesses.
At Lime Valley it’s referred to as a contribution article. These articles are often assembled by the editorial staff of a particular magazine or a freelance writer on assignment. They usually cover specific topics like an industry trend, a specific method, technique or equipment focus.