Color Study: Creating Accurate Colors
Colors Colors
RGB. CMYK. PMS. These color-related abbreviations may sound foreign to some, but they are a must-know for any designer. Why? Color obviously plays a crucial role in design. Beyond that, understanding color means better knowing how the color will reproduce on the deliverables.
When creating products for multiple mediums, it is important to have a solid grasp on how the colors will behave. For example, a business may have a website with a main color of R245, G148, B136. When it comes time to print that same color on a business card, CMYK qualities and the possibility of utilizing PMS need to be considered. RGB is brighter due to being backlit; paper naturally absorbs ink, thus diffusing the color; and the type and finish of paper – such as uncoated or glossy – can affect the final product.
This understanding can make the difference between a great result and an undesirable do-over.
Planning Ahead: Creating a Social Media Calendar
Social media, when looked at through the lens of integrated marketing communications, can drive a business’s entire marketing strategy forward.
While reading a social media post may only take a few seconds, writing and planning an effective post takes much more time and thought. A social media calendar is a valuable tool to plan, track, and implement content for any and all social media avenues.
A calendar is more helpful than a list of topics because it allows an organization to visualize how its content will be distributed throughout the year. Key company or industry events, holidays, product release dates, and the like can be duly noted.
Google My Business: Creating Better Local Search Traffic
Google has a major hold on local search traffic and organic search traffic. Because of this, it is important for a business to have a website and local listing that rank well.
Google My Business improves local search traffic by allowing customers to easily find reliable information about a business, such as open hours, directions, contact and website, on multiple platforms and devices.
Holiday Season of Changes – Commentary by Kevin Klanderud
As we approach the holiday season this year, we all