Announcing Lime Valley’s New Website

The staff at Lime Valley is pleased to announce the launch of the newly redesigned Lime Valley website. The fully responsive site is modern, intuitive, and a better representation of the agency and its clientele.

From a creative standpoint, the goal of the new website is to clearly reflect the culture, work ethic, and collective talent at Lime Valley. The overall design carries a very contemporary feel with larger photos, clear headlines, and sensible content. The pages and menu system are now more straightforward with today’s best practices and are easier to navigate.

A greater focus is put on the agency’s diversity in terms of client industries and marketing services offered. This can especially be seen in the portfolio portion of the website. Visitors can browse through a range of projects and read about the process and purpose behind each.

The office building and staff are what make Lime Valley unique. The website still pays homage to the historic William Irving home that serves as Lime Valley’s office; several photos and style choices reflect the distinguished building. Additionally, the team bios page offers more insight into each staff member and his or her roles both with Lime Valley and in the community.

Lime Valley President Brian Maciej said, “The website project involved everyone at the office in some way. This collaboration not only made the project fun to work on, it made the end result better.”

For over 25 years, Lime Valley has been helping businesses, service agencies, educational institutions, and non-profit organizations achieve greater exposure and success in their industries and markets through integrated marketing communications.

The agency’s in-house services include copywriting, graphic design, media planning, photography, website design, and digital and social media integration.

Check out the updated site at www.limevalley.com!

Boosted Post Storyboard

Boost This Up

Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media.

One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.

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Custom vs Stock Photos

In Stock

A piece of marketing is not complete (or at least, not effective) without some sort of imagery to pull it together. When it comes time to find an image, there are two options: snap a custom photo or use a stock photo.

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Commentary Glastonbury Tor Sept 6

About Time – Commentary by Kristin Matzke

In September I found myself in the United Kingdom for roughly two weeks. More accurately, the finding was done for 15 months prior to my arrival. Fifteen months to plan two weeks. Easy.

But when one has that long to plan and an active Pinterest account, one keeps finding more and more and more places and events and excursions to add into the trip itinerary. Not to mention that one has been desperate to return to London for a half dozen or so years. (Reference my previous commentary in the September 2012 issue of Storyboard about the British Library; it was time to get back.)

My college friend and I made a wish list of “if we could do everything, this is what we’d do” for about 14 of those 15 planning months. Granted, we made big decisions about which cities to stay in overnight rather early on, but we had 24 hours each day we could fill to our hearts’ content.

The planner in me was under the mentality of fitting in everything we possibly could. Then the wanderer in me realized that we might be able to squeeze in another site, but we would be sacrificing truly appreciating the other sites of the day. This is a delicate balance, and time is a delicate thing. During the last few weeks before our adventure, we pared down the wish list to the feasible list to the perfect list. The end result was a brilliant trip. It allowed us to live in the moment and fully experience everything we did without feeling rushed. Not once did I feel like I missed out.

This has been a realization for me in more than just travel. It’s important to make decisions based on how I can make the most of my time: not to fill it just to fill it, not to rush through, but to appreciate the blessing that is every moment.

And so, reader, I encourage you, too, to “stop the glorification of busy” and instead take the time to absorb, enjoy, and flourish.

– Kristin Matzke is the former Client Services Coordinator at Lime Valley Advertising, Inc. (and an aspiring world traveler).