Two things matter in developing marketing collateral: design and content.Most businesses recognize the need for a great design, but content is often given the backseat. Here is a look at the dangers of neglecting the importance of content.
In business, knowing your customer is an essential component of a successful and profitable relationship. The services you provide and the products you deliver all need to be in tune with the wants, needs, fears and hopes of your customer. At Lime Valley, the entire sales channel must be considered when developing marketing materials. For some clients, the sales channel flows directly to the end consumer. For many others the sales channel may include distributors, dealers, or wholesalers. The importance of understanding this is critical in a marketing/advertising setting.
Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?” Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition. In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.