Getting to Know the Customer’s… Customer

In business, knowing your customer is an essential component of a successful and profitable relationship. The services you provide and the products you deliver all need to be in tune with the wants, needs, fears and hopes of your customer.

At Lime Valley, the entire sales channel must be considered when developing marketing materials. For some clients, the sales channel flows directly to the end consumer. For many others the sales channel may include distributors, dealers, or wholesalers. The importance of understanding this is critical in a marketing/advertising setting.

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A Brief Overview of the Creative Brief

Clients at Lime Valley may remember being asked, “What is happening in your marketplace?” or “What opportunities exist to influence buyers?”

Questions like these shed light on the client’s target audiences and the marketplace attitudes, and determine the opportunities for the client to step ahead of the competition.

In the advertising world, this is called a “creative brief.” In short, a creative brief is a detailed and concise outline of the key factors that can affect the direction of a marketing project.

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The Journey – Commentary by Barb Betts

Over the course of the last year or so, I have discovered certain characteristics about myself. This self-awareness has been truly enlightening. I believe that on our life journey the paths that we take are guided by no one but ourselves and God. Our paths are all different, and each one has its own obstacles along the way. I have encountered some significant roadblocks on mine. Looking back, I have honestly questioned how I ever got to where I am today.

That was when I started to search for those answers, on my own journey of self-discovery. I realized that the number one reason I was able to continue was my strength. My strength was guided and formed by my perseverance and determination. I had an inner drive to succeed and not fail and to overcome adversity.

Being more aware of these characteristics now, I can see how I also use them in my professional work. I can affirm that designers do get the dreaded “creative block” at some point(s). As frustrating as that can be, my perseverance and determination lead me to come up with the right creative concepts to fit the project scope and exceed client expectations.

I am proud to claim these characteristics as my own. They have become my backbone. I plan to continue using them to lead me down the right paths and to move past difficult circumstances along the way. I hope to make my journey in life the most rewarding that it can possibly be.

“Everyone is handed adversity in life. No one’s journey is easy. It’s how they handle it that makes people unique.”

–Kevin Conroy

Barb Betts is a Graphic Designer at Lime Valley Advertising, Inc.