Social media, when looked at through the lens of integrated marketing communications, can drive a business’s entire marketing strategy forward.
While reading a social media post may only take a few seconds, writing and planning an effective post takes much more time and thought. A social media calendar is a valuable tool to plan, track, and implement content for any and all social media avenues.
A calendar is more helpful than a list of topics because it allows an organization to visualize how its content will be distributed throughout the year. Key company or industry events, holidays, product release dates, and the like can be duly noted.
Facebook continues to be one of the most popular social media sites, and an increasing number of varied demographics are spending an increasing amount of time on the site. As such, Facebook offers certain tools to businesses to maximize exposure on social media. One of those tools is boosting posts, an easy and effective way to gain more exposure of the content. A boosted post is similar to a normal post from a business Facebook page. For a fee, the post is “boosted” higher up in the audience’s news feeds, guaranteeing a certain level of visibility that might not happen with the organic reach of a regular post.
With an ever-increasing number of media outlets, it can become increasingly difficult to navigate the advertising waters. Television, radio, print, web, social media – how do you find the best within each of these categories? How do you incorporate a mix of mediums into a strategic marketing plan? Here is where a marketing agency can help.