SIAA Tag

Almost every industry has some sort of recognized award program, whether it’s sponsored by an industry association or a related industry publication. Receiving recognition for hard, thoughtful work can serve as a reward for employees, creating a sense of pride and ownership among staff. Awards also help companies in attracting quality employees, a task that is becoming more important all the time. For Lime Valley, awards provide many of those same opportunities. On an internal level, awards season is a way to recognize the talents and creativity of designers, programmers, developers and copywriters. But on a more global level, receiving awards provides an opportunity to reflect on a successful project and celebrate with the customer.

Without the customer, there is no project and no award.

These awards are shared with the customer in a way that they can use them as promotional tools, celebrate with their staff and realize the value of their efforts in the marketing communications process. The awards highlighted in this issue of Storyboard are Service Industry Advertising Awards (SIAA). The Service Industry Advertising Awards began in 2003 as a way to recognize the advertising excellence of the service industry. It’s a national competition that honors service industry providers, as opposed to popular consumer awards, for their contribution to marketing and advertising. This year, over 1,900 entries were received. A national panel of judges evaluated and rated entries in 8 groups and 26 categories for execution, creativity, quality, consumer appeal and overall break through advertising content. The judges awarded 145 Gold Awards, 102 Silver Awards, as well as 74 Bronze Awards.

Lime Valley has won more SIAA Awards than any other agency in Minnesota.

With six Service Industry Advertising Awards for communication excellence this year, Lime Valley has garnered a total of 63 SIAA awards, more than any other agency in Minnesota, over the last thirteen years. Lime Valley has received a total of 18 Gold, 13 Silver, 9 Bronze and 23 Merit awards in the annual SIAA awards competition. The 2016 awards represent a range of project categories from educational services to publications and websites. The willingness and commitment to quality marketing communications on behalf of these customers makes these awards possible. Lime Valley is excited to highlight these special projects and recognize the customers that make them possible. So cue the music. The show is about to begin!