Closing the Gap was in need of an updated site to manage a significant amount of information. In addition, the web solution needed to provide robust functionality for maintaining various membership levels and conference registrations.
Lime Valley created a website that placed emphasis on a thoughtful architecture and navigation system, as well as graphic sensibility and a design to support it. The website solution provided options for maintaining single user and multi-user group memberships, a user-managed resource directory, e-commerce solutions for conference and webinar registrations, as well as access to various levels of technical information and premium content.
With two of the most comprehensive product lines in the arbor industry, JP Carlton needed a website solution that could organize and present its equipment in a way that was intuitive for end users, but did not diminish the overall impact of the scale of its product lines or the scope of product information that it provides.
Lime Valley developed a multi-tiered navigation solution that provides visitors, including end-users and dealers, key information to quickly determine the equipment they need, and then progress through more detailed product specifications in a manageable, logical and effective way.
Collectively known as ND Corn, the North Dakota Corn Growers Association (NDCGA) and the North Dakota Corn Utilization Council (NDCUC) are two very distinct and different organizations. ND Corn approached Lime Valley for a new website that would effectively promote both groups, while retaining each group’s separate identity and purpose.
Lime Valley developed a website solution that provides a clear and intuitive navigation, so that visitors can effectively choose between the two organizations and always know where they are and what group they are viewing information from. This web solution achieved the primary goal of the project while improving the site’s aesthetics, functionality, interactivity and ease of maintenance.
Social Media has become a key part of any integrated marketing communications program. Lime Valley was able to grow HorsLic’s social media visibility, specifically in Facebook, through a mix of reposts, organic posts, boosted posts and Facebook likes ads, taking the feed supplement manufacturer from
700 Likes to over 10,000 Likes within a 12-month window of time. Lime Valley also created creative Facebook frames to make posts even more engaging.
In addition, Lime Valley assists HorsLic with content for its Twitter, Pinterest and Instagram accounts. Different demographics use different social media outlets and that makes the marketing effort more complex to hit all. Social media programs should focus not only on marketing to current customers, but also establishing the brand with future customers.
Project Detail: Lime Valley has developed successful Google campaigns for both Farrish Johnson Law Office and M.R. Paving that featured both the Google Display Network and Google’s Search Network. For Farrish Johnson, the campaign focused on specific legal practice areas, while M.R. Paving’s campaign focused on employee recruitment. The campaigns included keyword research conducted using the Google AdWords Keyword Tool to find the most relevant keywords and search volume.
The most appropriate keywords were implemented into each Search Campaign. Various display ads were created based upon the top performing ad sizes for the Display Campaign to help increase visibility and interactions with both companies’ websites.
Project Detail: A good search engine optimization (SEO) strategy has the right balance of onsite and offsite SEO. Lime Valley specializes in offering in-depth onsite SEO strategies and implementation. Onsite tactics include content writing and optimization on the website pages, keyword-rich meta information, quality internal links, optimized navigation, and overall coding structure of the website.
Lime Valley also offers distinctive offsite services that include submitting sites and sitemaps to prominent search engines, as well as verifying and producing content for local listings such as Google Places, Bing Local, Yelp and Yellow Pages.
Project Detail: GreenSeam is a multifaceted initiative designed to strategically build on and connect extensive agricultural business assets within a region including Southern Minnesota and Northern Iowa. Lime Valley developed a dynamic WordPress website that appeals to the groups’ diverse audience, while providing an impactful user experience. The completely responsive site allows for positive user experiences across all media devices.
The City of New Ulm has been recognized nationally for its tourism appeal and its affordability and livability. As a high-visibility location, the New Ulm Chamber and CVB wanted a modern and engaging website that would function well for three unique audiences: visitors, Chamber, and economic development. The design, menu structure, and responsiveness of the new 136-page website deliver a great user experience.
Dotson Iron Castings had a strong second-generation website; however, it had seen several years of use and was now in need of an update both visually and functionally. The key to this website was to reflect Dotson’s unique position in the marketplace as more than a traditional foundry. The brand messaging and overall design of the new responsive website effectively convey Dotson’s complete spectrum of services.
With a significant number of products, spanning several industries, Micro-Trak was in need of a CMS solution that not only allows users to find products quickly, but also allows for easy client side-editing and updating. Lime Valley worked closely with the client to group products logically and develop a responsive solution that performs well on tablets and other mobile devices.