The Minnesota Valley Action Council (MVAC) Food Hub is one of the premiere Community Support Agriculture programs in Southern Minnesota helping connect consumers with locally grown food. As part of an expansion of the program, MVAC looked to Lime Valley to develop an e-commerce solution for its website. In addition, Lime Valley developed a cross media marketing campaign to further promote the Food Hub and develop more interest from local consumers.
Lime Valley created a theme, messages and associated graphics for a comprehensive campaign that included billboards, television commercials, indoor advertising, Google Display Network advertising, social media, an e-newsletter and print advertising.
As a premier manufacturer of stump cutters and wood chippers, Carlton operates in a competitive marketplace. In order to solidify Carlton’s identity, Lime Valley developed a series of comprehensive brochures for each product line along with a responsive, Content Management System (CMS) website. Visitors receive a brand centric, media rich experience including interactive product photo and video galleries, and downloadable brochures and product manuals.
Project Detail: As an industry pioneer, TT Technologies is regarded not only for its trenchless product line, but also as an industry resource. Lime Valley manages an integrated marketing communications program for TT Technologies that includes product brochures, display advertising, trade show design, public relations, editorial feature article and white paper development, industry presentations and a new responsive CMS website.
As a leader in the ROW maintenance and utility equipment industry, Jarraff Industries has invested in high quality marketing communications materials that represent its brand consistently in any medium including web, brochures, ads, direct mail and more. This IMC approach has positioned Jarraff Industries as the premier equipment manufacturer in the industry.
Project Detail: The visual appeal and identity of the SmartLic Supplements brand of feed supplements has evolved over almost two decades. Brand elements differentiate SmartLic in an agricultural marketplace dominated by earthy, rancher, farm-related graphics.
The SmartLic design look and feel supports the research and technical formulation behind its products. The look has been applied to a wide variety of marketing communications materials, both print and web, to satisfy the needs of a nationwide dealer network, while appealing to end-users as well.
Project Detail: For its 120th anniversary in 2013, the Farrish Johnson Law Office firm teamed with Lime Valley for a comprehensive campaign, which included redesigning the website; new print, radio, and TV ads; an anniversary logo; and updated brochures and other collateral.
Lime Valley continues to integrate effective themes into marketing communications materials, as well as other new digital mediums, such as the Google Display Network, not often associated with traditional legal firm advertising.
An IMC marketing program with Aluma Trailers began with changing existing marketing messages from a manufactured product focus to an emotionally driven appeal. High quality aluminum trailers represent more than hauling, they now represent a lifestyle for those end-users focused on adventure.
A national ad campaign including television, trade magazine advertising, digital media and social media was built around the new theme, planned and executed. Project management provided by Promotions Powerhouse.