MRCI

Identity

Project Detail:

MRCI had grown, changed and expanded over the years to the point that its name, Mankato Rehabilitation Center, Inc. (MRCI), no longer represented the organization accurately. The organization had grown beyond the boundaries of Mankato and was no longer rehabilitation focused.

Lime Valley assisted MRCI in the development of a new identity. Through a collaborative effort, Lime Valley developed several potential names that represented MRCI in the present and would remain strong into the future. MRCI chose to become Managed Resource Connections, Inc. (MRCI) and a sleek, modern logo was developed to solidify their new identity.