Minnesota Valley Action Council Food HubIMC
The Minnesota Valley Action Council (MVAC) Food Hub is one of the premiere Community Support Agriculture programs in Southern Minnesota helping connect consumers with locally grown food. As part of an expansion of the program, MVAC looked to Lime Valley to develop an e-commerce solution for its website. In addition, Lime Valley developed a cross media marketing campaign to further promote the Food Hub and develop more interest from local consumers.
Lime Valley created a theme, messages and associated graphics for a comprehensive campaign that included billboards, television commercials, indoor advertising, Google Display Network advertising, social media, an e-newsletter and print advertising.