HorsLic Social MediaWeb
Social Media has become a key part of any integrated marketing communications program. Lime Valley was able to grow HorsLic’s social media visibility, specifically in Facebook, through a mix of reposts, organic posts, boosted posts and Facebook likes ads, taking the feed supplement manufacturer from
700 Likes to over 10,000 Likes within a 12-month window of time. Lime Valley also created creative Facebook frames to make posts even more engaging.
In addition, Lime Valley assists HorsLic with content for its Twitter, Pinterest and Instagram accounts. Different demographics use different social media outlets and that makes the marketing effort more complex to hit all. Social media programs should focus not only on marketing to current customers, but also establishing the brand with future customers.