Aluma Trailers

IMC

Project Detail:
An IMC marketing program with Aluma Trailers began with changing existing marketing messages from a manufactured product focus to an emotionally driven appeal. High quality aluminum trailers represent more than hauling, they now represent a lifestyle for those end-users focused on adventure.

A national ad campaign including television, trade magazine advertising, digital media and social media was built around the new theme, planned and executed. Project management provided by Promotions Powerhouse.