As part of a significant marketing campaign to promote its Community Support Agriculture (CSA) offering called the Food Hub, the Minnesota Valley Action Council included television advertising as part of the program. The goal was to create a commercial that was both interesting and engaging, while also delivering an educational message about CSA’s.
Lime Valley developed the theme, script and animation to create the fun and informative 30-second commercial. A national firm was contracted to supply the voice over. Lime Valley also coordinated the cable tv media buy to align with targeted demographics.