Martin Luther College’s two-year capital campaign, “Equipping Christian Witnesses”, is a signature project for continued advancement of recruitment, financial aid and facilities. Lime Valley designed a casebook with photos, facts and infographics that told a story and encouraged recipients to donate to the campaign.
In addition, a second version of the Casebook was developed. This version included footnotes and additional reference information, ensuring that volunteers for the campaign using it, were all delivering consistent and accurate information.