With two of the most comprehensive product lines in the arbor industry, J.P. Carlton needed a website solution that could organize and present its equipment in a way that was intuitive for end users, but did not diminish the overall impact of the scale of its product lines or the scope of product information that it provides. The website presents equipment in an easy-to-compare format, allowing visitors to find a specific model woodchipper or stumpcutter quickly and easily. The site also features an interactive dealer locator and parts identification and ordering function.