Windings had identified that its logo, developed many years ago, was very dated now and was becoming an issue in the companies very technologically advanced industry. It was decided that an update to the identity was needed to help elevate the company’s brand in the marketplace. The new, attractive and updated Windings logo better reflects the company’s products, values and position in the marketplace. The new logo redesign represents a progression from the original logo, appealing to existing and new customers. The logo features a modern font, imagery and colors to appeal to the broad range of target markets and industries served.