Identity System: Aussie Peppers of MN

Softball Australia took on a new identity and home field in the Summer of 2019 as the Aussie Peppers of MN. Calling North Mankato, MN home, the team was one of six in the National Pro Fastpitch league. Lime Valley developed a logo and identity for the team that blended Australian icons with Minnesota elements. This proved highly successful. The result was an award-winning logo that was adapted to a full range of marketing communication materials including uniforms, signage, merchandise and more.