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Geo-Fencing Campaign

Geo-Fencing Campaign

A geo-fencing digital display campaign helps advertisers reach users who enter a defined area. The area can be anything from a convention center to a store or fairground. Once a visitor is detected, the campaign will begin showing them ads. This type of campaign can be beneficial for tradeshows, product launches, event promotion and more.

The campaign will track visitors that enter the fenced location with a mobile phone with location tracking turned on (90% of users) throughout the trade show and add them to the audience list. Visitors will immediately be targeted with ads and can remain on the list for 30 days since their last visit to the fenced location. Meaning, after the trade show and visitor tracking period have ended they can continue to see ads until purchased impressions run out.

Project Info

2020 Geo Fence