A high-profile marketing communications campaign was required to promote the Minnesota Air Spectacular air show. Lime Valley developed both an energetic identity including a logo, print and web collateral and an extremely effective cross media marketing campaign. All of the materials featured consistent message and brand elements. This contributed to the overall effectiveness of the messaging. The campaign was extensive, covering traditional, digital and experiential media. This created a significant amount of exposure for the event, which saw high levels of attendance.