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Corporate Identity: New Generation Supplements

Corporate Identity: New Generation Supplements

Transitioning to a more corporate-centric marketing approach required a stronger, updated identity for New Generation Supplements internal culture, as well as its marketplace. The move to a new identity began with a name change from New Generation Feeds to New Generation Supplements. The latter is a stronger reflection of what the company produces and how it fits in the marketplace.

Designers needed to migrate from a literal farm and ranch illustration to a more distinct corporate image. The new corporate identity needed to be strong enough to balance several product line brands that are well known in the industry. Designers researched similar corporate/product brand relationships before arriving at the final concept.

Project Info

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Date:
Identity New Generation Supplements Logo 2015 01
Identity New Generation Supplements Logo 2015 02
Identity New Generation Supplements Logo 2015 03
Identity New Generation Supplements Logo 2015 04