After a successful and significant website update in 2013, Micro-Trak has enjoyed the function and marketing power of a content management system website. Looking to keep its marketing momentum going, and understanding the value that a website brings as a marketing communication tool, Micro-Trak wanted to push the design and functionality of its website to better align it with the company’s position as the technological leader in its industry and make the site even more effective as a sales tool.
Lime Valley redesigned and reprogrammed the Micro-Trak site using the WordPress Content Management System. This resulted in improved overall functionality, user experience and client-side editing capabilities.