In an effort to build awareness of the OrthoEdge Joint Replacement Program offered by River’s Edge Hospital, Lime Valley worked with the hospital to design an impactful ad series. A core element to the ad campaign was promoting the fact the potential patients had a choice in where they would receive treatment and the OrthoEdge Joint Replacement Program was an excellent option that often times meant patients could be close to home while receiving treatment. Pairing eye-catching colors, imagery and fonts with expertly written copy, Lime Valley created an ad series that consistently draws new patients to the hospital and its exceptional program.