Ad Campaign: American Lung Association in Minnesota

The SIAA award-winning “Tobacco-Free Education – Rice County, MN” newspaper ad was part of an antismoking campaign targeting the county and its local colleges. Through brainstorming and creative collaboration among the staff, Lime Valley developed concepts for the campaign. Through a process of elimination, concepts were narrowed down until the final version was chosen. To deliver a strong, impactful message, Lime Valley delivered a poignant and direct concept with an educational theme for this ad and the additional campaign collateral.