And the Winners Are…
Lime Valley received three Service Industry Advertising Awards for communication excellence this year. The SIAA is a national competition that honors service industry providers for their contribution to marketing and advertising. In this year’s event, over 1,500 entries from 400 agencies were reviewed for execution, creativity, quality, consumer appeal and overall breakthrough. Lime Valley has earned more SIAA awards than any other agency in Minnesota.
GOLD: Jefferson Lines – Infographic Route Maps
Jefferson Lines, a long distance bus/charter company, was looking for a fun new way to present the various routes the company offers. Lime Valley developed infographic maps for six routes that Jefferson Lines wanted to showcase. These engaging pieces presented ordinary information in an extraordinary way, appealing to audiences with color, font, and illustration.
“Lime Valley created an awesome map series of our Minnesota routes. It’s exciting to have our piece recognized nationally.”
Becky Alper
Community Awareness Specialist,
Jefferson Lines
SILVER: Southern Minnesota Center of Agriculture – Logo
The challenge in this project was to create an image for the Southern Minnesota Center of Agriculture that not only portrays key focus areas, but does so in a unique way. The logo places emphasis on natural elements coming together, highlighting their connection to the Center of Agriculture. A contemporary type set is used within the scene, providing a high level of readability while implying a high tech feel.
“Response to the logo and website has been very positive, and we are proud to have developed this brand and to be marketing our efforts in conjunction with Lime Valley’s support.”
Brad Schloesser
Dean of Agriculture,
Southern Minnesota Center of Agriculture
MERIT: Midwest Poultry Federation – Logo
The design created for the Midwest Poultry Federation (MPF) incorporates relatable visuals that connect to the industries served by MPF. The logo has a modern and professional presence, which positions the organization as a trusted resource. The logo design presents a modern twist on a classic style of identity.
“We are thrilled to receive this award. We are very pleased with the new logo and appreciate the thought and creativity behind it.”
Lara Durben
Communications and Program Director,
Midwest Poultry Federation