Integrated Marketing Communications

Credibility, Trust & Results

What is Integrated Marketing Communications (IMC)?

Integrated Marketing Communications (IMC) is a strategic marketing and advertising approach that leverages the combined impact of multiple advertising vehicles by integrating consistent messaging and imagery. That’s the technical definition.

In short, what Lime Valley does through the practice of IMC is ensure that all forms of business communications are working together. By focusing on a single message dispersed appropriately and clearly among the different advertising mediums, the sum of the communication becomes greater than its individual parts.

This ensures that the brand is delivered consistently among all vehicles of communication so that viewers will recognize where the information being delivered is coming from. That helps build the trust of the viewer because now they associate each piece as a part of a larger whole. Consistency ensures better recognition and increases credibility and trust.

Why Integrated Marketing Communications?

IMC will help you develop a relationship with your audience. By delivering relevant and quality content consistently, your audience will begin to position you as a leader in your industry. Plus, because you’re utilizing different types of communication—website, brochures, ads, e-newsletters, video, etc.—you’re reaching a much larger demographic and giving that audience the convenience to access the information how they please.

In addition, IMC saves time and money by shifting the marketing approach to focus more on content as a whole, rather than the individual disbursement of projects. This also puts more energy into developing messages instead of trying to manage projects and vendors, eliminating duplication of efforts.

Working with Lime Valley to implement an IMC approach can help you:

  • Utilize different marketing vehicles to target a larger audience
  • Develop sharper marketing messages
  • Create stronger brand recognition
  • Turn project management into content management
  • Save time and decrease project coordination
  • Build trust with your audience
  • Become the recognized leader in your industry

Advertising Services

Comprehensive Service Offerings Under One Roof

Lime Valley Advertising is a full service agency. With a focus on integrated marketing communications, Lime Valley is able to help clients present their brand in a cohesive and consistent manner, improving the quality and effectiveness of the materials produced. The comprehensive talent of the agency’s staff is the result of training, education and diverse industry experience. Clients realize economy and convenience from an agency that services a broad range of needs.

Graphic Design

From brochure design and direct mail pieces to logos and identity development, Lime Valley graphic designers are visually driven.

Website Design

Lime Valley web programmers and designers know how to go big and go small. From large responsive theme, content management systems to a hard code web presence, Lime Valley Advertising will find the online solution for your business.

Search Engine Optimization (SEO)

It doesn’t matter how nice your website is if no one can find it on the web. SEO and web analytics matter at Lime Valley.

Multimedia Development, HD Video & Photography

E-newsletters, animations, presentations, and training videos all require the right balance of audio, video, photography, imagery and graphics. Multimedia projects flourish here.

Creative & Technical Writing

Say it with flair. Say it with distinction. Good copywriting gives your project a voice. Whether it’s a technical manual, radio script, web content, a white paper or a display ad headline, nothing can replace well-written, message-driven copy.

Illustration

Technical illustrations, line drawings, caricatures and infographics take your brochure, website, poster, catalog or manual from mundane to magnificent. Illustration equals communication.

Media Buying

From short-term campaigns to long-term media efforts, Lime Valley creates ad plans for all budgets, audiences and media including print, radio, TV and the Google Network.

Trade Show Display Design

From a one-person, pop-up presentation to a three-day setup, full scale national trade event, Lime Valley has been doing trade shows, display designs and event planning for over 25 years.

Public Relations

You may not know it, but trade magazines, newspapers, television and radio are interested in what you have to say and what your product does or your service is. You just need to tell them in a nice way. Positive public relations pays dividends.