What is Integrated Marketing Communications (IMC)?
Integrated Marketing Communications (IMC) is a strategic marketing and advertising approach that leverages the combined impact of multiple advertising vehicles by integrating consistent messaging and imagery. That’s the technical definition.
In short, what Lime Valley does through the practice of IMC is ensure that all forms of business communications are working together. By focusing on a single message dispersed appropriately and clearly among the different advertising mediums, the sum of the communication becomes greater than its individual parts.
This ensures that the brand is delivered consistently among all vehicles of communication so that viewers will recognize where the information being delivered is coming from. That helps build the trust of the viewer because now they associate each piece as a part of a larger whole. Consistency ensures better recognition and increases credibility and trust.
Why Integrated Marketing Communications?
IMC will help you develop a relationship with your audience. By delivering relevant and quality content consistently, your audience will begin to position you as a leader in your industry. Plus, because you’re utilizing different types of communication—website, brochures, ads, e-newsletters, video, etc.—you’re reaching a much larger demographic and giving that audience the convenience to access the information how they please.
In addition, IMC saves time and money by shifting the marketing approach to focus more on content as a whole, rather than the individual disbursement of projects. This also puts more energy into developing messages instead of trying to manage projects and vendors, eliminating duplication of efforts.
Working with Lime Valley to implement an IMC approach can help you:
- Utilize different marketing vehicles to target a larger audience
- Develop sharper marketing messages
- Create stronger brand recognition
- Turn project management into content management
- Save time and decrease project coordination
- Build trust with your audience
- Become the recognized leader in your industry
Comprehensive Service Offerings Under One Roof
Lime Valley Advertising is a full service agency. With a focus on integrated marketing communications, Lime Valley is able to help clients present their brand in a cohesive and consistent manner, improving the quality and effectiveness of the materials produced. The comprehensive talent of the agency’s staff is the result of training, education and diverse industry experience. Clients realize economy and convenience from an agency that services a broad range of needs.