More on Education...
Lime Valley Advertising approached the city of Mankato with an alternate solution to producing the city's calendar. The expense of producing a quality calendar for the residents of the city is substantial, and with city budgets tighter than ever, a new approach partnering business with education made a big difference. It made a difference not only on the city's bottom line, but an even more meaningful difference in the education of six dedicated students from the commercial art department of South Central Technical College. Jessica Artibee, SCTC student, worked diligently on the project. She said "I am amazed at how much I learned working on the calendar both in technical skills and in the true work ethic needed to complete a project on a tight deadline."
When the Twin Valley Council of the Boy Scouts of America, Mankato, MN needed some fresh ideas for publicity and communications in their region, a task force was formed to study the opportunities. More than lunch meetings were necessary to accomplish a goal of increasing awareness of the benefits of scouting in this region. A commercial art student from SCTC went to work producing a full-color flyer that not only appears in his portfolio but also appeared in 25,000 households in southern Minnesota via the Mankato Free Press newspaper.
Business working with education is not a new concept, it just seems to have increased in importance recently as students seek practical experience in a tight job market and organizations seek an alternate means of obtaining professional marketing services.